Sealy to Build Factory Near Shanghai

March 1, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on March 2, 2010 Bedding supplier Sealy is expanding its presence in China with a new 100,000-square-foot manufacturing facility outside of Shanghai.

The company conducted a review of the Chinese market and the increasing demand for Sealy product in the area.

The planned facility is a joint venture between Sealy Corp. and Sealy of Australia. Construction on the factory in the Qingpu Industrial Park will begin soon, and manufacturing is scheduled to begin later this year.

"Sealy is now growing its brand in one of the most dynamic markets in the world, China," said Larry Rogers, Sealy president and CEO. "Additionally, Qingpu is an excellent location based on its strong infrastructure, supply chain system and close proximity to Shanghai's Port."

"This facility will support growing demand for Sealy products in the Chinese domestic market and multiple Sealy Asia joint venture businesses in Hong Kong, Korea, Malaysia, Taiwan and Singapore," said Simon Dyer, Sealy of Australia CEO and Sealy China general manager.

Sealy China has been operating retail outlets and distributing imported Sealy products since early 2009. The expansion is the culmination of successful retailer relationships and partnerships as well as early retail successes in the Chinese market.