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Master Design to Open High Point Warehouse

By Home Furnishings Business in Case Goods on August 2006 Case goods importer Master Design has finalized a deal to open an East Coast distribution center in High Point Sept. 1.

The move is part of an ongoing effort to build the company’s High Point identity. Master Design already had moved its sales, marketing, administration and product development functions to High Point.

The company also is moving its High Point showroom to Hamilton Market as anchor tenant, a change that gives the company a strong street-front presence during market.

With 200,000 square feet to start, the High Point distribution operation joins two existing Master Design warehouses: a 450,000-square-foot location in Ontario, Calif.; and a 250,000-square-foot facility near Tupelo, Miss.

“We need this High Point warehousing because we feel most of our volume will be done east of the Mississippi,” said Joe Elmore, Master Design’s executive vice president of sales, marketing and product development. “It’s also part of a continuing effort to build an East Coast flagship identity, first with moving the sales, marketing and product development to High Point, and now adding customer support.”

In addition, Elmore said that Master Design had inked a deal to move into a new 21,000-square-foot showroom on the 14th floor of the World Market Center’s Building 2 in Las Vegas, where it will show at the January market.


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