Goore's Celebrates Young America Phase 2

March 1, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on March 2, 2010

Sacramento, Calif.-based Goore's for Babies to Teens, a major West Coast baby and childrenʼs specialty retailer, on Monday celebrated the opening of the second phase of its Young America Signature Shop from Stanley Furniture Co.

In 2006, Goore's became one of the first infant and youth retailers to outfit its existing location with a Young America Signature Shop. Owners Ken and April Goore dedicated 1,800 square feet of floor space to feature expertly-designed vignettes exclusive to Young America for a store-within-a-store presentation.

"We have been extremely pleased with the success of our Young America Signature Shop," said Ken Goore. "But like all retail-savvy businesses, we are focused on continuous improvement. Thatʼs why we decided to implement a Phase 2 of our Young America Signature Shop."

The renovation is actually an addendum to the original Shop concept.

"After Young America introduced the next generation of the brand, we became convinced that there were additional selling opportunities in the infant category that we had yet to realize," Goore said. "Phase 2 includes a build-out of the existing space with a focus on cribs as an integral part of our storeʼs and Young Americaʼs story."

The new generation of Young America is backed by a lasting to promise to its consumers to be "the brand you can trust." This promise consists of four fundamental components--choice, safety, green and quality--each supported by the fact that all of
Young Americaʼs products are now made in the United States.
 
To further support this promise, Gooreʼs new Young America Signature Shop will be the first to display the companyʼs inaugural Made in the U.S.A. crib.

"The crib has been signed by all of the members of our Robbinsville, N.C., facility that help make the new Young America a reality," said Stanley Vice President of Product Development Kevin Walker.

Gooreʼs will display the "signature" crib in its Young America Signature Shop until a new Shop is scheduled to open. At that point the crib will be repackaged in the companyʼs new quality-conscious, environmentally-friendly packaging and shipped to the next Young America Signature Shop grand opening.

"'Made in the U.S.A.' is the backbone of Young Americaʼs brand promise," said Stanley President and CEO Glenn Prillaman. "To demonstrate the significance of this, we wanted to incorporate something meaningful into the Young America Signature Shop experience that consumers could relate to as well. Itʼs a traveling road show, of sorts, and weʼre proud to share the first stop along the way with our partners at Gooreʼs."

Founded in 1992, Gooreʼs began as a 2,000-square-foot boutique store offering primarily furniture and bedding and grew into a 32,000-square-foot baby and childrenʼs superstore. For more information, click here.