Chromcraft-Revington Streamlines Sales Force To Focus on Brands

July 30, 2006  by in UnCategorized   

By Home Furnishings Business in Customer Service on July 2006 Chromcraft Revington, Inc. announced last week that they will restructure their sales force in order to provide better customer service by providing a unified point of contact.

The sales management and representation teams for three of the company’s major brands -- Chromcraft, Peters-Revington and Silver Furniture -- have been streamlined and packaged into one group.

CEO Ben Anderson-Ray said in a release, “This is a major change designed to strengthen our relationships with customers, improve our customer service and enhance our sales effectiveness.” He further stated, “By combining the sales effort for these closely related brands we believe that customers will be provided with a stronger unified point of contact and greater consistency in our overall approach to the market.”

HFB called Anderson-Ray, who said “Quite simply the way it works is, instead of having separately managed organization for each of the three brands, we will now have our reps under one manageable force. What we’re doing is moving from reps that have multiple lines to reps that are more or less exclusive to us by using all three of our brands. What that will do is give out customers a rmore unified point of contact. Our goal is to improve services and improve our sales effectiveness.”

When asked if the new restructuring would mean a loss of jobs for Chromcraft Revington sales staff, Anderson-Ray declined to share the specific numbers of his sales staff or whether they had in fact been reduced.

The company was founded in 1946 and is headquartered in Delphi, Indiana.