Powell Bets Retailers At Market Will Gamble

July 24, 2006  by in UnCategorized   

By Home Furnishings Business in Las Vegas on July 2006 Powell’s showroom at Las Vegas Market has been teeming with retailers and designers. One area of their 26,000 showroom is exclusively dedicated to gaming tables - not a surprise given the location – and Powell hopes to keep their customers happy by giving away gaming chips.

The company gives dealers the chips with qualifying purchases, usually of new introductions. Purchase of a single collection can net a customer between $25 and $100 in chips. The chips can be used at Caesar’s Palace, Bally’s, Paris, Horseshoe, Flamingo, Rio, Showboat or Grand Casino’s.

The campaign was such a big hit with Powell dealers at January Market that the company has decided to bring it back. Sean Slack, Executive VP of Merchandising said, “It’s actually a repeat of a sellout. During the January market, we gave away over $10,000 worth of gaming chips to dealers and are prepared to do the same thing at this market.”

“It’s a lot of fun for our customers” said Tom Liddell, Senior VP-National Sales. “During the January market, a buyer told us that he turned his $300 worth of chips into $1500 overnight. The beauty of it is that our customers can have all the thrill of gambling, but with our money”, Liddell added.