Casey to Unveil High Point Branding Plan at AHFA Meeting

July 20, 2006  by in UnCategorized   

By Home Furnishings Business in High Point on July 2006 Brian Casey, president of the International Home Furnishings Market Authority will articulate the Authority’s new “One Market, One Vision” strategy in a special presentation to industry executives at the annual Marketing Meeting of the American Home Furnishings Alliance next month in Savannah, Ga.

While there may be no better vehicle than a trade show as a way for manufacturers to reveal new strategies and products, Casey believes the industry is overloaded with markets.

“Across the board, the industry has sent us one clear message: We don’t need more trade shows,” he said. “What we need is a comprehensive market that provides all the tools necessary to grow an enterprise. The International Home Furnishings Market is the one market that brings all of the critical elements—products, people, ideas and access—together.”

Following Casey’s presentation, marketing executives in attendance will break into small groups for brainstorming sessions, allowing a learning opportunity, or a chance for peers to share successful techniques with each other.

“While we’re proud of our leadership position, we also know that our customers’ needs are continually changing,” Casey continued. “Our vision is to continue innovating to address their emerging needs and make each International Home Furnishings Market the best one ever. As I see it, it’s a new day in High Point, and we welcome fresh thinking, ideas and insights from all concerned. For this reason, I am very excited to be a part of the give-and-take at the AHFA Marketing Meeting. The event has a reputation for bringing together some of the best minds in the industry and I’m looking forward to thoughtful collaboration.”