Berrios to Head American Leather Sales

July 19, 2006  by in UnCategorized   

By Home Furnishings Business in Leather Upholstery on July 2006 Custom leather upholstery supplier American Leather has named Rico Berrios national sales manager. Berrios will be responsible for leading the company’s sales efforts, and managing the company’s national sales force.

He reports to American Leather President Bruce Birnbach. A five-year veteran of the company, Berrios has represented the line in North and South Carolina, and most recently in Florida and the surrounding southeastern states, where he was named regional sales manager last year.

In his new position, Berrios will relocate back to North Carolina to spearhead the national sales efforts, and will also continue to build American Leather’s representation throughout the country.

“In just a few short years, Rico had impressively doubled the sales volume in North Carolina, and was then sent to Florida to launch the American Leather program in the Southeast, where he has since doubled the territory,” said Bob Duncan, chief executive officer. “As regional sales manager, Rico also earned the designation of Salesman of the Year in 2005, and has been instrumental in broadening the scope of our sales program nationwide. He will be an even more valuable asset to the company in his new role.”

Birnbach said Berrios will also work to more cohesively align the national sales efforts with the company’s branding and marketing strategies.

“With Rico’s industry background and long history with the company, he will be essential in broadening the customer service and business development component of our sales efforts,” Birnbach said. “In addition, his role will allow him to incorporate sales strategies that closely support our growing national marketing program.”