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Master Design Moves to High Point

By Home Furnishings Business in Case Goods on July 2006 Case goods importer Master Design has relocated its corporate office to High Point from Ontario, Calif.

The company’s new office is at 210 Lexington Ave., and currently has an eight-member staff. That should grow to between 10 and 15 people by the end of the year, said Joe Elmore, executive vice president of sales, marketing and product development.

All sales, marketing, product development and corporate administration functions are now performed at the High Point headquarters.

“We’re putting a punctuation mark on the fact that our corporate identity has moved from California to High Point,” Elmore said. “The main reason we need to be here is because the infrastructure for the furniture industry is in High Point--the logistics, designers, and photography, finish and hardware suppliers are close by.”

Plans also are in the works to establish a distribution center for Master Design in the High Point area.

“We don’t want to lose what we have in California, and that operation will continue as a regional warehouse,” Elmore said.

In addition, Felix Zatary has been named vice president of sales administration. An 18-year Master Design veteran, he had been vice president of operations.

“He will coordinate between or product management and sales management teams to ensure efficient coverage of our customer base,” Elmore said.

Jackie Osborne has been named director of product management, as well.

Vice President of Sales Bill Archer will maintain offices both in High Point and in South Beach, Fla.


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