Sandberg Teams with Melrose for Top of Bed

July 9, 2006  by in UnCategorized   

By Home Furnishings Business in Case Goods on July 2006 Case goods supplier Sandberg Furniture will showcase a new top-of-bed merchandising program in parternship with Melrose Home Collections at Las Vegas market.

Additions to Sandberg’s platinum and namesake Sandberg lines will be accented with ready-to-ship spreads, pillow cases and shams from Melrose.

“We understand the need for the furniture retailer to have beautiful vignettes in their stores,” said Sandberg President John Sandberg. “The addition of the Melrose Ready-to-Ship program offers a fresh alternative to how we sell our case goods.”

The new Melrose top-of-bed collections will complement Sandberg’s new designs, which include traditional and transitional, as well as a new contemporary look.

“We saw this as a great marriage of our two companies to work on this program,” said John Emrani, president of Melrose Home Collections.

Melrose Home Collection supplies fashion soft home furnishings to national retailers. Melrose currently caters to the mass and specialty sectors of the home retail market and has launched this program for small to mid-size retailers.

“This new concept keeps the furniture looking great on retail floors and educates the consumer how the bed will look in their homes,” Sandberg said.

Sandberg’s Las Vegas showroom is space 700 in Building One of the World Market Center.