SLF Going to Las Vegas Market

July 4, 2006  by in UnCategorized   

By Home Furnishings Business in Case Goods on July 2006 SLF announced Monday that it has secured 15,600 square feet of showroom space at the on the 12th floor of the World Market Center’s second building in Las Vegas.

That building is set for completion in time for the January 2007 Las Vegas market, when case goods importer SLF will make its Las Vegas debut.

SLF’s successful launch of two new categories this year--home office and youth bedroom--necessitated a big initial commitment in Las Vegas.

“Positive customer reaction to our recent entry into these new product categories prompted us to have a showroom that allows us to showcase existing product lines, along with room to display these new growing categories,” said George Revington, chief executive officer of Phoenix-based SLF.

Las Vegas’ proximity to SLF’s Phoenix headquarters also played a significant role in the decision to show there.

“We are growing our warehouse distribution in Phoenix to accommodate our expanding mixed-container program along with the introduction of a piece-at-a-time order fulfillment,” Revington said. “Accommodating our customers’ growing demands is our top priority, so expanding to Vegas just made sense.”

Babs Blair, director of leasing for the World Market Center, said the new SLF showroom is one of the larger spaces in the showroom complex.

“It has a circular entrance off of the lobby area adjacent to escalators and elevators – a prime spot,” she added. “Our buyer base expects trend-setting companies that exemplify the finest in new product introductions, and SLF is an important company to our growing mix of permanent tenants.”

SLF is a globally integrated, design and marketing company for case goods has three primary divisions--SLF Signature, SLF Select, and SLF Asia.

SLF Signature creates fashion-forward products for upper-middle price-points; SLF Select focuses on bringing value to promotional price points; and SLF Asia is responsible for sourcing, quality and on-time delivery for both SLF Signature and SLF Select products.