APA to Market Casual Dining Under Entre Brand

June 25, 2006  by in UnCategorized   

By Home Furnishings Business in Casual Dining on June 2006 Casual dining and home entertainment furniture importer APA Marketing will use the Las Vegas market to start marketing its core casual dining goods under a new brand, Entre Casual Dining.



APA Owners Al Schwerin and Paul Coscarelli said that since the company has gotten national distribution, the time was right to put the APA Marketing name in the background and introduce the new Entre brand.



The move puts the casual dining on the same marketing course as APA’s successful Encore Home Entertainment division.



“With the high double-digit growth of the Encore home entertainment line, we felt it was time to bring the dining division up to speed with great new styling and finishes, and separate ourselves from the low-end looking product that you see out in the field,” Schwerin.



“With our move to our new state of the art facility in Henderson, Nev., complete we were able to concentrate fully on this new and exciting upgrade for us,” Coscarelli said. “We have been testing the waters with new and unique collections over the past nine months with great success, so now was the right time to bring out Entre Casual Dining.”



The Entre Casual Dining/Encore Home Entertainment showroom in Las Vegas is Space 1016 in the World Market Center.