Lighting, Ceiling Fans on Tap from Martha Stewart

June 20, 2006  by in UnCategorized   

By Home Furnishings Business in Accessories on June 2006 Martha Stewart Living Omnimedia has signed a licensing deal that will add lighting and ceiling fans to the home diva’s growing mix of products.

The agreement, which was signed with Quality Home Brands, involves products to be marketed under the brands Murray Feiss Lighting, Sea Gull Lighting and the Monte Carlo Fan Co. Initial products are expected to debut in High Point at the International Home Furnishings Market in spring 2007, to be followed by hardwired lighting later in the year.

The exclusive products will be available through independent lighting and furniture dealers.

Created by the MSLO design team under Martha Stewart’s direction, the new line will be offered in a range of sizes, styles, finishes and price points. It will include indoor and outdoor fixtures, chandeliers, sconces,

floor lamps, table lamps, bathroom lighting and ceiling fans. Products are expected to retail for under $100 and up.

The new line augments MSLO’s expanding home furnishings program, which includes a recent partnership with Federated Department Stores to develop a new line of Martha Stewart Collection home merchandise exclusively for

Macy’s. The lighting will coordinate with the Martha Stewart Signature furniture line with Bernhardt, which is sold at independent furniture retailers and major department stores nationwide.

“Our merchandising business is growing in line with our strategic initiatives,” said Robin Marino, president of merchandising for MSLO. “Lighting and ceiling fans are a vital addition to our assortment. The products will

enhance our Martha Stewart houses with KB Home as well as our furniture galleries across the country.”