Select Comfort Makes Families’ Dreams Come True

June 18, 2006  by in UnCategorized   

By Home Furnishings Business in Bedding on June 2006 Six families who have been staying at Ronald McDonald Houses across the country will soon have their dreams come true, as winners of Select Comfort’s “Dream for a Family” contest.

The contest celebrates the company’s fifth anniversary as the official bed provider for Ronald McDonald House Charities. All the families selected have children who are struggling with serious or life-threatening illnesses, including congenital heart defects, leukemia, organ transplants and multiple surgeries, and have been staying at the Ronald McDonald Houses while their children undergo extensive care at nearby hospitals.

Dreams being fulfilled range from arranging for an adoption to reunite siblings, to covering the cost of dental insurance for a family that goes without, to a trip to Disneyland for one family whose father suffered a paralyzing accident and whose daughter continues to need numerous corrective surgeries. In addition to fulfilling their specified dreams, Select Comfort will replace the families’ current beds with Sleep Number beds.

“While we can’t prevent children from becoming seriously ill, we can help families gather strength from a better night’s sleep to cope with the stress of caring for a child who is struggling,” said Doug Collier, senior vice president and chief marketing officer for Select Comfort. “By fulfilling the dreams of these six families, we hope to give to them what they’ve postponed while caring for their sick child.”

Since 2001, the company has donated more than 3,700 Sleep Number beds to 156 Ronald McDonald Houses in the United States.

In addition to the beds, Select Comfort, along with its employees and vendor partners, has donated more than 5,500 volunteer hours and $640,000 in contributions from employee payroll deductions, retail promotions and other fundraising activities. The total value of these goods, services and cash contributions exceeds $3.2 million.