Air Miles for Furniture Purchases?

June 13, 2006  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on June 2006 Dare we call it a new channel for furniture sales?

Morehome.com, part of the e-commerce site ImprovementDirect.com, is offering four United Airlines frequent-flier miles for each dollar of goods purchased.

Furniture blog InsideFurniture, aired news of the Internet site to the industry Tuesday.

Indoor residential furniture suppliers listed on the site include Bush, Hillsdale Home, Kathy Ireland Home, LPM, Modus Furniture International, O’Sullivan, Powell and Stylus.

Selling furniture over the Internet isn’t exactly new news, but the tie-in with frequent-flier miles reflects a trend among credit-card companies and other purveyors of goods and services to entice consumers.

Who’s the retailer here? The airline or the Internet?