Henredon Store Set for Atlanta

June 11, 2006  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on June 2006 Another manufacturer is jumping into the dedicated store arena.

High-end supplier and Furniture Brands International division Henredon plans an August opening for its first Atlanta-area retail storefront, a 15,000-square-foot company-owned store in the city’s Perimeter Mall retail center.

The new showroom will feature extensive presentations of Henredon collections, plus licensed lines of furniture through Ralph Lauren and Barbara Barry. Another 2,000 square feet will be dedicated to offices and receiving areas.

“As a Henredon brand store, we are creating a total luxury experience,” said David Walker, Henredon’s director of trade showrooms. “When consumers walk through our doors, we want them to respond to our product with all their senses. We want their visit to be a total immersion into the Henredon lifestyle.”

All furniture collections at the new Henredon store will be displayed in fully accessorized room settings. A design center will house an array of Henredon fabrics, sales tools, and an assortment of other samples to aid the sales staff. The store will also offer accessories, rugs, draperies, and bed and window treatments. About 12 professional sales associates with design experience will be on hand to assist customers.

Walker said that the Atlanta location’s prototype design plans, signage, and additional specifications may be adapted later to other locales as the dedicated-store program develops.