High Point Market Authority Announces Webinar Series

February 25, 2010  by in UnCategorized   

By Home Furnishings Business in Markets on February 26, 2010

The High Point Market Authority is teaming with a variety of expert speakers to present a series of three educational webinars exclusively for High Point Market Exhibitors. Series topics range from international business opportunities to improving public relations savvy and connecting with interior designers.

The first webinar, set for Wednesday, March, 3,at 2 p.m. (EST) capitalizes on the High Point Market's International Buyer Program status. Aimed at Market exhibitors with an interest in learning more about the export process, the webcast--"Going Global: Navigating the Export Process in the Furniture Industry"--focuses on the ins and outs of exporting.

Speakers include Juanita Harthun, senior international trade specialist, Carolinas, U.S. Export Assistance Center; Nick Orsini, specialist from the U.S. Census Bureau; Kate Bishop, specialist from the Export/Import Bank, Washington, D.C. location; Douglas Bell, specialist from the Bureau of Industry and Security, and Jan Fields, specialist from the National Customs Brokers & Forwarders Association of America.

There is no charge to High Point Market exhibitors to attend this event, but registration is required. To register, click here.

The second webinar, "Mastering the Art of Online Press Kits," is set for Thursday, March 4, at 2 p.m. (EST). During this presentation, the High Point Market Authority marketing team will cover the most effective techniques for increasing online exposure among buyers, media and Market attendees. The team will provide an introduction to the High Point Market Online News Center, as well as services available via PR Newswire, the Market's communication partner. Available to High Point Market exhibitors at deeply discounted rates, custom packages of PR Newswire services range from press release distribution to a new, simple-to-use PR Newswire product known as an Exhibitor Information Kit.

To register for this event, click here; or go here and click the Exhibitor Services tab and download the Exhibitor Marketing Kit.

The third webinar, "Doing Volume Business With Designers," is set for Wednesday, March 10,at 2 p.m. (EST) and features Mary Knackstedt, a frequent teacher of continuing education and business courses for professional organizations and universities including Harvard University's Graduate School of Design, as well as a practicing interior designer, acclaimed author and in-demand consultant on interior design practices. During this presentation--created specifically for manufacturers interested in doing more business with interior designers--Knackstedt will share insights drawn from interviews with many of the interior designers she has counseled to help manufacturers adapt to new ways of doing, and growing, business. To register, click here.

"We encourage all exhibitors interested in maximizing their investment in the High Point Market to take advantage of these free, educational opportunities featuring world-class speakers," said High Point Market Authority President and CEO Brian D. Casey.