Fuhrman Joins Durham Furniture

March 21, 2006  by in UnCategorized   

By Home Furnishings Business in on March 2006 Ron Fuhrman has joined Canadian case goods manufacturer Durham Furniture as vice president of marketing and product development. He comes to the company from Pennsylvania House, where he was vice president of marketing.

Fuhrman will work with Chief Executive Officer Keith McSpurren to set product and pricing strategies. He'll also work with Durham's designers and production management to develop new product, explore new product opportunities that build on Durham's strength as a solid-wood case goods maker and research and develop new licensing programs.

He also will be responsible for Durham's marketing efforts, including strengthening the company's brand position among retailers and developing promotions that drive business. Fuhrman also will work with Durham's sales representative network to develop business plans.

An industry veteran, Fuhrman also has held marketing management positions with Hickory Chair Co. and Mersman Waldron Furniture. He began his career at retail, working with such companies as Schoenfeld's Furniture and Leath/Maxwell Home Furnishings.

"We're delighted to have Ron join the team here at Durham Furniture, as the marketing and product development skills and leadership he possesses will help secure our success in this ever-changing business environment," McSpurren said.

"I'm excited and delighted to be joining Durham Furniture, one of the few true manufacturers of solid wood bedroom left in North America," Fuhrman said. "Even though this company is over 100 years old, it is still young at heart and works every day to achieve its future potential."

Fuhrman will be based in Durham Furniture's permanent showroom and sales office located in the Market Square building in downtown High Point.