Select Comfort Opens 400th Store

March 14, 2006  by in UnCategorized   

By Home Furnishings Business in on March 2006 The leading bedding retailer is making "the biggest little city in the world" the site of its 400th store.

Select Comfort celebrated the opening of their landmark retail location in Reno, Nev. on Wednesday morning. Besides being its 400th store, the newly opened retail space is also the company's 22nd lifestyle center location. The new store is part of the 650,000 sq. ft. Summit Sierra lifestyle center situated in the resort city.

According to Select Comfort, the company plans to open between 40 and 45 new retail stores in 2006, as it aims at growing its retail presence to more than 600 company-owned stores in the United States.

"This is an important milestone and signifies Select Comfort's

long-term commitment to expanding distribution, building brand

awareness and bringing innovative new products to market," said Keith Spurgeon, Select Comfort senior vice president of sales and general manager.