Two Promoted to Vice President Posts at La-Z-Boy Residential

March 13, 2006  by in UnCategorized   

By Home Furnishings Business in on March 2006 Jennifer Sievertsen and Mark Wagner have been named to vice president positions at La-Z-Boy Residential.

Sievertsen has been named vice president of brand marketing, and Mark Wagner has been named vice president of store development and marketing. Both are new positions for the company.

Prior to the change, Sievertsen was director of brand and retail marketing, and Wagner was director of Furniture Galleries excellence and marketing. Both report to Steve Matlock, senior vice president of sales and marketing.

In her new role, Sievertsen will lead all brand and retail marketing functions and develop long-term brand marketing strategies, focused on building equity, preference and loyalty. She will coordinate and administer all national advertising, public relations, licensing and consumer research programs, develop and manage Web site and e-marketing activities, manage database marketing and lead the company's in-store gallery and general dealer retail marketing programs. Sievertsen will also oversee the marketing operations and analysis function, including fulfillment of all marketing materials to La-Z-Boy dealers.

Sievertsen joined La-Z-Boy in 2002 as a director of brand marketing and brings with her more than 12 years of experience in brand development and product management. Prior to joining the company, she was senior product manager for Calphalon Corp., where she had profit-and-loss responsibility for all Calphalon and Wearever brands of bakeware. Prior to that, Sievertsen spent seven years with Motorola, where she held a number of brand and channel marketing roles with various divisions.

In his new role as vice president of store development and marketing, Wagner will lead the development and execution of the La-Z-Boy Furniture Galleries model, and the continuous improvement of all La-Z-Boy proprietary store programs. Wagner will oversee display planning, retail training and education, La-Z-Boy Furniture Galleries marketing and the retail operational excellence system.

Wagner brings more than 20 years of sales and marketing experience to his new role, having started with La-Z-Boy in 1996 as retail advertising manager. In 1999, he was promoted to La-Z-Boy Furniture Galleries advertising manager, where he managed and developed communications programs for the La-Z-Boy Furniture Galleries stores. Wagner was promoted to director of retail marketing in 2002. In 2004, he became director of Furniture Galleries excellence and marketing.

Prior to joining La-Z-Boy, Wagner served as territory manager for Peoria, Ill.-based Multi-Ad Services, where he developed retail marketing support programs for leading consumer goods manufacturers. Wagner was also a partner and sales and marketing manager of a marketing communications firm, Key Multimedia in West Bloomfield, Mich. Wagner began his career at Levolor Corporation of Greensboro, N.C., as sales representative and district sales manager.