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SEI Taps Ehle as Sales Development Manager

By Home Furnishings Business in Executive Changes on February 25, 2010 Kevin Ehle has been named national retail sales development manager for home furnishings importer Southern Enterprises (SEI).

Prior to joining the company, Ehle was running E2 Inc., a marketing and business development company in San Antonio, Texas. Ehle will help SEI expand its current product line, including bed frames, and its distribution channels.

"We are extremely pleased to have a true professional like Kevin Ehle join our management team at Southern Enterprises," said Dirk Brinkerhoff, vice president of business development. "Kevin's experience at Samuel Lawrence Furniture and at Leggett & Platt's Fashion Bed Group will be extraordinarily valuable to the growth we intend to achieve in this new and exciting retail sales initiative which is part of SEI's overall growth strategy."

Ehle says that he chose SEI for a number of reasons including the company's ability to master operational details associated with supplying Internet and catalog dealers.

"SEI continues to lead the field of drop-ship furniture suppliers, having developed state of the art inventory, processing and shipping technologies that continually raise the bar for other category suppliers." Ehle said. "SEI is positioned nicely for growth. They've made the right investments in infrastructure and have a great team. They also have great products and designs thanks to an outstanding merchandising team."

Dallas-based SEI imports home furnishings and decorative accessories.



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