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Goore's Opens Young America Signature Shop

By Home Furnishings Business in on February 2006 Goore's Furniture and Accessories for Babies to Teens has opened a Young America Signature Shop in its Sacramento, Calif., store.

The signature shop, dedicated to Young America product, takes up about 2,000 square feet of the Goore's 32,000-square-foot store.

The store within a store features the Young America Built to Grow story through vignettes, a design area and a children's play area. Videos with stories about real children provide parents with information about the furniture in terms of style, safety and durability.

The design area incorporates accessory and bedding displays and is adjacent to the play area so parents can see their children while navigating, which includes photography of every piece in more than 20 collections. Parents can print out the selections they are considering, and when they are ready to place an order, a Goore's associate can determine instantly whether the furniture is in stock.

"Today's fashionable moms are interested in more than just buying furniture," said Ken Goore, president of Goore's. "They want to create an environment for their child. The Young America Signature Shop simplifies the process of choosing furniture that will grow with the child. Parents can see firsthand how pieces that are perfect for their infant today will work wonderfully for their teen in the years ahead. And at Goore's, we help complete the room with lamps, accessories, wall hangings, bedding and rugs."

Glenn Prillaman, senior vice president of marketing and sales for Young America, said parents want furniture that suits their child's personality.

"A child's room is a reflection of a future self," Prillaman said. "Parents are choosing furniture that not only suits their little ones today but that will adapt to reflect their unique personalities in the future. Moms can envision the atmosphere they want to create, but they want help putting together a total package to create a well-designed room for their child."

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