Marshall Field's to Convert to Macy's Name in September

February 26, 2006  by in UnCategorized   

By Home Furnishings Business in on February 2006 Long-time, well-loved Marshall Fields will become Macy's on Sept. 9 and 10, 2006, according to Federated Department Stores chief Terry J. Lundgren.

Although the decision to convert all Field's stores to the Macy's banners was a controversial one, Lundgren has big plans for the Macy's chain, saying that he wants to advertise the new name in new ways so that it becomes a national icon rather than a traditional department store.