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Mattress Firm Outlines 2010 Strategy
February 24,
2010 by in UnCategorized 
By Home Furnishings Business in Business Strategy on February 25, 2010
Houston-based Mattress Firm says it has put into place the management team and business plan necessary for strategic growth and rapid expansion this year with its "Growth by Design" plan.
Over the last month, the retailer has shuffled it's management, sales and advertising teams with a number of changes.
We are on the cusp of an exciting time at Mattress Firm," said Steve Stagner, who was recently named chief executive officer. "These changes are the result of giving careful consideration to the proper infrastructure needed to best position us for growth as we emerge from the economic downturn thats impacted the industry and look optimistically to the growth opportunities before us. We learned a lot from the manner in which we managed the business through the recent downturn and believe weve emerged from that period stronger than ever before. The changes weve made with our team were strategically planned as part of our Growth by Design strategy to ensure proper internal alignment as we strive to improve the results of the organization by building a results-oriented brand, developing a high-performance culture and creating sustainable and profitable growth.
Mattress Firms Growth by Design strategy includes aggressive store growth in both corporate and franchise locations over the next two to three years.
The company also plans to expand its e-commerce business and create a differentiated brand. In addition to the changes at the corporate office, the company anticipates hiring hundreds of more people companywide to support the projected growth, as well as continuing to enhance what is already recognized as one of the most comprehensive training programs in the industry.
Along with attracting world-class talent from outside the company, one of my top priorities is growing Mattress Firms existing leadership, Stagner said. Each one of these individuals has played a critical role in our success to date and will play an even more important role as we move forward and they take on increased leadership responsibilities to meet the demands of the growth phase that lies ahead.
Mattress Firm is one of the nations premier specialty bedding retailers, offering a broad selection of both traditional and specialty mattresses from companies like Tempur-Pedic, Sealy, Simmons, Stearns & Foster, Sleep to Live and Serta. Founded in 1986, the retailer has more than 525 stores across 22 states.