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Furniture Row Revs Up for NASCAR Nextel Cup
By Home Furnishings Business in on February 2006
With the 2006 NASCAR NEXTEL Cup Series kicking off at Daytona International Speedway next weekend, the newest NEXTEL Series racing team -- created by one of the largest family-owned specialty home furnishings and bedding retailers -- is preparing itself to run the first of 36 events this season.
Furniture Row Racing, formed and sponsored by Furniture Row Companies, is one of the few sponsor-owned teams participating in the top racing series of the popular motorsport.
The retailer operates more than 270 retail stores in 30 states.
The company announced Wednesday that veteran drivers Kenny Wallace and Jerry Robertson will make up the Denver-based driving team this upcoming season.
"Furniture Row Racing has the resources, (Crew Chief) Joe Garone has the knowledge, and I'm very excited to help this new team get started," said Wallace in the announcement.
"To race in Cup is my ultimate dream," said Robertson. "We've got a year under our belts in the Busch Series, and the team is working very hard to get competitive for Cup. Everybody's really excited."