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Macy's Taps JWT Chicago for Advertising

By Home Furnishings Business in on February 2006 Macy's Corporate Marketing, the marketing division of Macy's, has awarded the creative assignment of their national brand launch to JWT Chicago.

Following Federated's acquisition of May Department Stores last year, Macy's is adding about 330 regional stores. The Macy's chain will operate more than 800 stores. JWT is the largest advertising agency brand in the U.S. and is the fourth largest full-service network in the world. Its parent company is WPP.

"We saw many wonderful presentations from extremely talented agencies," said Peter Sachse, Macy's president and chief marketing officer. "JWT Store stood out from the crowd in their creative approach and understanding of our business needs."

Macy's is conducting a review for its media buying and planning account, with a decision expected later this month.

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