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Mattresses -- The New Valentine's Day Gift?

By Home Furnishings Business in on February 2006 Consumers may be trading in flowers and chocolate for bedroom furniture and accessories as the go-to-gifts this Valentine's Day.

ShopLocal.com, a provider of Web shopping services for retailers, predicts a large increase in home furnishings purchases -- especially mattresses -- for this year's retail holiday.

According to the online company this week, the trends away from traditional Valentine's Day gifts, such as candy and jewelry, are taking consumers into different directions with their gift purchases.

Data gathered from the Web site's visitors show an increased interest in bedroom products as Valentine's Day approaches. The second-most-searched term on the ShopLocal.com site last February was "furniture", while the third-most-searched item was "mattress" during the same time period.

"These numbers show pretty clearly that people do think about the bedroom around Valentine's Day," said ShopLocal.com's Eva Yusa. "But what's interesting is that, in an industry dominated by holiday sales meant to draw people into the physical store, more and more people are first researching mattresses on the Web, or simply buying them online."


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