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Greenbaum Takes Post at Jeffco

By Home Furnishings Business in on January 2006 Industry veteran Gary Greenbaum has been named to the new position of vice president of marketing and merchandising for high-end home furnishings producer Jeffco Furniture.

In his new role, Greenbaum is responsible for developing the company's global marketing and merchandising efforts.

Greenbaum has more than 25 years of home furnishings retail, sales and brand development experience. Most recently, Greenbaum was vice president of retail and brand development for Natuzzi Americas. He left the leather producer in October.

In addition to Natuzzi, Greenbaum has held various senior executive positions with Sherrill Furniture Co. and Hendricks Furniture Group. He is also part of the family who owned and operated 11-store Wayside Furniture in Milford, Conn.

"We are particularly pleased to have Gary join our management team," said Jeffrey Gaynor, Jeffco president. "His appreciation for the uniqueness of our products and understanding of what it takes to create extraordinary furnishings at extraordinary value make him a perfect fit for our organization."

Paula Gaynor, Jeffco co-owner, said the timing of Greenbaum's joining is perfect as the company moves to add contemporary products to its mix.

Jeffco, a family-owned company, was established in 1969. In addition to its updated, classic designs, the company manufactures the J. Peterman Collection through a licensing agreement.

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