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Lifestyle Premieres Youth Bedroom

By Home Furnishings Business in on January 2006 by Powell Slaughter

If you're going to foot the bill to bring hundreds of retailers to High Point, best give them something new to see, and that's what Lifestyle Enterprise did during the minimarket this week.

Fresh sights to see at the Forbidden City showroom included a forceful entry into the hot youth bedroom category.

The youth introduction featured seven bedroom styles, with bunks ranging from $499 to $699 at retail, and student desks that run from $399 to $599.

"I sat down and drew up this entire program in a matter of days," said Greg Noe, chief operating officer and group president at Lifestyle. "I worked with our CAD program to develop this with our source plants in Asia to have it ready in time."


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