DecorateITonline Launches Online Design Services

February 21, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on February 22, 2010

Decorateitonline Inc., Calgary, Alberta, has launched decorateITonline.com, a comprehensive new Web site designed to bring custom home design advice to the World Wide Web.

Designed to bridge the gap between traditional in-home decorating services and unguided do-it-yourself Web sites, decorateITonline.com provides clients with personalized advice from a professional interior decorator from the convenience of their computer.

"The service we offer is completely unique in that clients get all the benefits of hiring a traditional decorator, but without the hassles of scheduling appointments, driving around the city for samples, and dealing with high-pressure commission salespeople," said Sasha Stricker, president and creative director of DecorateITonline. "For less than the price of one poorly chosen accessory, we offer professional guidance and custom design solutions specifically targeted to our clients tastes and needs."

Users upload photos and measurements of the room they would like to decorate, complete a brief questionnaire (known as the StyleFinder Guide) to indicate their style, color, and lifestyle preferences, then the decorators set to work creating a personalized decorating plan.

In about three days, clients receive a detailed "portfolio" outlining the decorator's recommendations for color, space planning, furniture, accessories and lighting. Each portfolio includes explanations of the motivation behind each suggestion, as well as handy tips, ideas, and a shopping list of all the recommended items.

Clients have the option to choose a premium 3D package, which, in addition to the regular portfolio, also features computer-generated three-dimensional renderings of their room, complete with all the recommended changes, as well as a video presentation and a virtual tour of the "finished" room.

"Our 3D portfolios are an ideal option for people who haven't had a lot of decorating experience, or for those that might be reluctant to start a new project without being able to see the final product," Stricker said. "All of our packages are designed to give clients the tools they need to create their dream room, and to walk them through every step of the process to ensure they achieve the desired results. We aim to make decorating as simple, fun, and affordable as possible."

Clients can access their online portfolios anytime from anywhere, so all of their information is always close at hand. The Web site also features an online store, with a large selection of furniture, artwork and designer accessories, all shipped free anywhere in Canada and the continental United States. 

The site also links to various tools, DIY advice, a portfolio of completed projects, and a design-oriented blog with regular updates on decorating tips, trends and lifestyle-related information.

Prices range from $75 (U.S.) for a single-room paint-color consultation, to $525 for a complete redesign of two rooms, with 3D room renderings, a video presentation, and virtual walk-through.