Miles Talbott Teams With Shabby Chic

February 21, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on February 22, 2010

Custom upholstery manufacturer Miles Talbott Furniture, High Point, has announced the launch of a new licensed upholstery line with Shabby Chic Brands.

The collection will blend English elegance with California casual to create the unique and eclectic aesthetic made famous by designer and Shabby Chic Founder Rachel Ashwell. Ashwell's original designs launched a brand that hit a chord with customers who have found her comfortable and relaxed approach to design both reassuring and achievable.
 
"Our strategy is to partner with the best talents in the industry who have distinctive designs that enhance our product offerings," said George Jordan, president of Miles Talbott. "The Shabby Chic brand is a fabulous addition to our assortment," stated George Jordan, company president. "As a company, we are not satisfied with simply following current trends; we want our customers to come into our showroom because they expect to see the most exciting styles in the industry."

"The Shabby Chic brand is one of the truly iconic home furnishing brands of the past 20 years," said Ramez Toubassy, president of Brand Sense Partners, the brand management and business development firm that acquired the brand in 2009; and CEO of Shabby
Chic Brands. "We feel that, now more than ever, the consumer is looking for design-driven and elegant, yet livable and casual, home furnishing products and that Miles Talbott is the best partner to deliver the brand's core tenants of beauty, comfort and function as they relate to upholstered furniture."

Rachel Ashwell opened here first Shabby Chic store in Santa Monica, Calif., with a line of slip-covered furniture, bedding, fabrics and vintage items.

"We have worked with Miles Talbott to create a lovely collection of chairs, loveseats and sofas, each with the qualities the Shabby Chic brand is famous for," Ashwell said. "An eclectic mix of leather and upholstered occasional chairs complement a sumptuous range of machine washable slipcovered furniture, both classically mushy and with a modern flair. Fabrics have been carefully chosen and include classic Shabby Chic® patterns as well as new introductions."
 
The collection will debut in April at the International Home Furnishings Market in High Point at IHFC's InterHall, Space 202; at the Miles Talbott showroom, 1690 English Road; and the GuildMaster showroom, C&D building, 1A and 1G.