Art Van Puts Focus on Sleep

February 16, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on February 17, 2010 Art Van Furniture is putting the emphasis on sleep.

The Warren, Mich.-based retailer is rolling out its Pure Sleep store-within-a-store concept with a new emphasis on the way consumers buy mattresses.

Art Van Pure Sleep will debut Saturday, Feb. 20 with the retailer's first Sleep Expo, a free event in its Ann Arbor, Mich., store. The Expo will feature yoga instruction, reflexology sessions, massages, sleep experts, gifts and demonstrations of the Sleep To Live diagnostic system. Sleep expert Dr. Bradley Rowens with The Michigan Institute for Sleep Medicine will be on hand to answer questions related to sleep disorders.

Sleep To Live is the cornerstone of Pure Sleep. This technology fits the right sleep system to each individual. It offers a three-part solution including the right mattress and foundation for proper support and comfort, the correct pillow to ensure proper spinal alignment, and a mattress protector to provide a clean and healthy sleeping environment.   

Pure Sleep is based on the free-standing Art Van Pure Sleep store that opened in Canton, Mich., last year.

"Our experiences from the past year have proven that our customers sleep better, and better sleep leads to more energy, more enjoyment of life and better health," said Kim Yost, chief executive officer. "We're bringing the science of sleep to the marketplace, and it's paying off for our customers."

With 70 percent of adults complaining of poor quality or inadequate sleep, the timing could not be better for this new sleep store.  Art Van Furniture plans to open Pure Sleep boutiques in all 31 Michigan locations.