WHFA Sets Conference Agenda

February 14, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on February 15, 2010

The Western Home Furnishings Association has unveiled the lineup for its 2010 Conference & Expo educational line up which focuses on the business behind the Disney experience. The event runs May 2-4 at the Disneyland Resort in Anaheim, Calif.

With 13 educational sessions planned during the three-day conference, attendees will have the opportunity to gain insight and knowledge of the Disney way.

The Disney Institute session will teach attendees the Disney Approach to Brand Loyalty and will explore techniques used to retain customers for life. Retail consultants Rich Kizer and Georganne Bender will have attendees exploring The Science of Shopping by using Disney as an example of great store layout and merchandising techniques. This two-part session includes an evening in the Disneyland theme park, where attendees will be able to use their complementary Twilight Pass to visit the stores inside of Disneyland and take notes to share during the follow-up session.

"The Disney Institute will be a key contributor to this year's conference, and they will be sharing their magic with all who attend," said WHFA's 2010 president, Claudia LeClair of Fiesta Furnishings. "This conference is a unique opportunity to learn about this magic and bring it into our own industry."

The event also has on schedule very powerful opening and closing sessions.

The opening session, "Make Some Noise," by Ken Schmidt, marketing visionary and former director of communications for Harley-Davidson, will show attendees how Harley-Davidson was turned around through building a new corporate culture, rekindling relationships with customers and reaching out to new ones in untraditional ways.

The conference will end with a motivational session by George Hedley that will get your business to work. This session will show you how to transform your company into a systemized and organized growing business that delivers bottom-line results, builds equity, wealth and freedom.

The EXpresso Expo provides added opportunities to discover new business enhancing ideas. The EXpresso Expo features 20-minute shots of education on topics such as advertising, marketing, technology or operations, and will deliver powerful content in order to maximize the conference experience.

Also, the retailer-to-retailer roundtable discussions are on schedule, giving retailers even more opportunities to share their best money-saving and business generating ideas. These popular sessions are always a highlight of conference with attendees sharing their success stories and exploring ideas and solutions on a variety of issues.

Registration is $495 for WHFA members and $595 for non-members. Teams traveling together can take advantage of the Team Discount and receive each registration for $395 each.
 
For more information and to register for WHFA's 2010 Conference & Expo click here, or call (800) 422-3778.