Mattress Firm Names Branding VP

February 14, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on February 15, 2010 Houston-based Mattress firm has named Stephen Leggiero vice president of branding.

Leggiero oversees the development of a comprehensive brand strategy that incorporates customer service, efficient and effective marketing/advertising, and a differentiated selling proposition. He  works cross-functionally with department leaders, specifically the vice president of marketing, to provide guidance on consumer touch points that further the brand platform.

"Stephen joined Mattress Firm with 25 years of high-level experience in business development, operations and brand and product management," said Steve Stagner, Mattress Firm's president and chief executive officer. "His previous brand management experience with industry leaders such as Proctor & Gamble coupled with his insight into the Mattress Firm culture and business model will aid in the development of a comprehensive brand strategy."

Leggiero joined Mattress Firm in 2007 as the vice president of store operations. In this role, Leggiero was responsible for operational leadership for all Mattress Firm locations. In 2009, Leggiero was named regional vice president of central Texas and oversaw the Houston, Austin and San Antonio markets.

Prior to joining Mattress Firm, Leggiero served as vice president/director of salons for JC Penney, vice president of sales for GNC, vice president of operations as well as senior director of marketing for LensCrafters, and brand manager for Proctor & Gamble.