Tempur-Pedic's Social Media Dare

February 11, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on February 12, 2010

Tempur-pedic CEO Mark Sarvary was on CNBC Friday morning to discuss the bedding manufacturer's new ad that hooks into social media.

A new Tempur-Pedic ad challenges consumers to go on Twitter or Facebook to give their take on Tempur-Pedic's product. Sarvary said the company knows people say good things about Tempur-Pedic, and was confident enough to dare consumers to offer their unfiltered comments.

Click here to see the segment.