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Gnome Commercial Gets Flack for Ikea
May 28,
2013 by in UnCategorized 
By Aggregated Content in Advertising on May 29, 2013
from http://www.dailymail.co.uk/news/article-2332109/Ikea-faces-furious-backlash-gnome-ad-featuring-slaughter-garden-ornaments.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
It was meant to be a light-hearted attempt to sell garden furniture.
But advertisers working for the Swedish furniture giant Ikea clearly underestimated the sensitivities of British gnome lovers.
When their TV campaign showed a line up of the garden ornaments being systematically destroyed they received dozens of angry complaints.
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