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Gnome Commercial Gets Flack for Ikea
By Aggregated Content in Advertising on May 29, 2013
It was meant to be a light-hearted attempt to sell garden furniture.
But advertisers working for the Swedish furniture giant Ikea clearly underestimated the sensitivities of British gnome lovers.
When their TV campaign showed a line up of the garden ornaments being systematically destroyed they received dozens of angry complaints.
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