High Point Exhibit Inspires ABC Home Display

February 8, 2010  by in UnCategorized   

By Home Furnishings Business in Display on February 9, 2010

New York City furniture retailer ABC Home has installed a window display inspired by the AMAZED display at the October High Point Market in Suites at Market Square. The bi-annual AMAZED presentation showcases innovative merchandising concepts.

The October display, "a Trip to Ahhs," reinterpreted the Wizard of Oz in honor of the movie's 70th anniversary. Using references from pop culture, the creative director and crew developed a series of artistic vignettes in a 4,000-square-foot gallery. One of the vignettes, "Find the Peace," represented Dorothy's black-and-white world as relating to America during the civil rights movement. More than 600 black-and-white photos race riots, the civil rights struggle, and faces of the voices offering hope and change were collaged into a 20-foot mural forming a giant peace sign. A single white light bulb with the word "HOPE" shone in the center of the display.
 
During the event, Paulette Cole of ABC Home in New York and her creative team asked Mike Farrell, creative director of AMAZED, to redevelop the concept for the Broadway and 19th street corner windows of the award-winning retail store. 
 
The windows opened on Jan. 28 and will be on display for the month of February, Black History Month. The furniture in the window display was supplied by McCreary Modern using two fabrics designed by Farrell for Adesal Jacquards, a leading edgy fabric company with mills in Argentina, where Farrell spends much of his time.
 
"I applaud Market Square for their leadership in design, creativity, and out-of-the-box thinking," Farrell said. "Our partnership has created something truly unique at the High Point Market and in this industry in general, and now to have our concept validated by ABC Home, one of the most visionary retailers around, is just incredibly rewarding."
 
The theme for the upcoming spring market is "The Ten Senses of Good Vibration." Favorite songs will be transformed into vignettes of visual expression demonstrating that a small budget and a whole lot of creativity and local talent can result in something amazingly inspiring. Visitors will walk away with exciting new ideas to apply to their store displays, showroom displays, and residential settings.
 
"We created the Design + Innovation Displays area in the Suites to provide a venue for resources and innovative exhibits that inspire creativity in all areas of our industry," said Karen Olson, vice president of marketing for MMPI High Point, owners of Market Square & Suites. "We hope visitors will arrive with their camera, a notepad and an open mind and leave feeling refreshed, renewed and inspired to integrate one or many of these new concepts into their business."
 
AMAZED will be one of several exhibits in the "Design + Innovation Displays" area on the 1st (top) floor of the Suites at Market Square at the April High Point Market, April 17-22. Other displays include THINK: Materials and Raymond Waites Design Competition among others. For more information, click here.