De Rucci to Sell Temperature Controlled Beds in China

May 27, 2013  by in UnCategorized   

By Home Furnishings Business in Bedding on May 28, 2013

Chinese bedding supplier De Rucci Bedding Co.  has partnered with a thermal management company to create a line of heated and cooled mattresses in China.

Gentherm Inc. (NASDAQ-GS: THRM) is a supplier of thermal technologies based in Northville, Mich. 

Gentherm will supply its Climate Control Sleep System for installation into specially designed De Rucci mattresses. The mattresses will be sold by De Rucci and its distributors under the De Rucci 3D brand and be available in king sizes in select markets in China beginning this fall.

"China is evolving into the world's biggest market for luxury goods," said Wang Binkun, president of De Rucci. "As a result, a growing number of Chinese consumers are realizing the importance of a comfortable bed and a good night's sleep. Gentherm's CCSS technology meets this demand for luxury, and allows consumers to adjust their personal sleeping climate to the temperatures they desire."

Gentherm, known originally for its heated and cooled seat systems for the automotive market, initially launched a line of heated and cooled bedding products in the U.S. in the fall of 2011. The company generated about $1.4 million in sales from bedding products in 2012 and is expected to at least double that in 2013.

"Bedding has become a key product for us," said Daniel Coker, Gentherm president and CEO. "The popularity of CCSS in the U.S. is gaining traction as we prepare to launch it in other key markets around the world. For the Chinese market, we looked for a manufacturer with extensive retail presence throughout the country and De Rucci fit that profile."