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R&A Marketing Hosts Conference on Web Optimization, Advertising
February 8,
2010 by in UnCategorized 
By Home Furnishings Business in Advertising on February 9, 2010
R&A Marketing is hosting a marketing roundtable next month at the Deer Creek Lodge and Conference Center in Mount Sterling, Ohio.
The conference, "Plug In and Make Money in 2010", will be held March 29-30 and will focus on Web site optimization, integration of traditional media and increasing profitability through online satisfaction.
Your customerlets call her Ms. Jonesvisits the Web at some point during her shopping process 75 percent of the time, said Kyle Doran, president of R&A Marketing. Ninety percent of customers will visit a stores Web site after theyve made a purchase. Yet 42 percent of furniture stores dont have a Web site to service Ms. Jones before or after the sale. Those who do often find theyve sunk a huge amount of money into a static site that doesnt even generate as much income as their worst salesperson.
The agenda and speakers for the R&A Roundtable were selected to help furniture industry professionals realize a return on their online investment. Attendees will learn how to manage content, understand what customers are looking for, and project the cost to establish and maintain an online presence from Rafferty Pendery, CEO of Studio98, an online marketing company. Rick Doran, CEO of R&A Marketing, will show how to use traditional offline marketing to drive customers to Web sites (where their contact information and shopping needs are captured), and how to use Web site to drive customers to the store. David Lively of The Lively Merchant will discuss the real cost and benefit of social networking in terms of time and technology, so you can decide if the 200 million new users who signed up for Facebook in 2009 were really onto something.
Were also going to talk about new methods of mass media that help you tell Ms. Jones whats going on in your world, Kyle Doran said. Television, radio, newspapers and direct mail are all valid and effective methods of mass media ¦ but todays consumer gathers information in whole new ways. Well show you how you how to reach her electronically, effectively and affordably.
Presentations on search engine optimization and pay per click advertising by Carl Wochele, R&A account executive round out the agenda.
Clay Campbell, advertising and marketing consultant, will be the keynote speaker for the event.
Most all business owners want to get better results for the ad dollars they are now spending, Campbell said. I use advertising and marketing techniques that are appropriate to small business owners and that can stretch their ad budgets far enough to produce real, bottomline, fold-it-up-and-put-in-your-pocket success.
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here for the complete meeting agenda, speaker profiles, registration and more.