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Inmod Buys Chiasso Trademark, URL
By Home Furnishings Business in Acquisition on May 22, 2013
Furniture retailer and mail-order catalog Chiasso has been given new life.
The retailer, shuttered in February, was acquired by former competitor Inmod. At the time of the closing, Chiasso had more than 12 stores and an e-commerce site with annual sales of $20 million.
This is the second time the brand has been rejuvenated.
In 2003, Chiasso was purchased at a bankruptcy auction by Chris Segal (son of Crate & Barrel http://www.crateandbarrel.com/ founders) and his partner Greg Kadens, and has since been operated by Chiasso Acquisitions, LLC.
"In a sea of online competition, we have always held Chiasso in the highest regard," said Alan Finkelstein, Inmod.com co-founder. "They were instrumental in revolutionizing the way people shopped for furniture and brought validity to the idea of experiencing and purchasing it online. They did it before anyone else did, and they did it better than most."
Upon learning of Chiasso Acquistion's permanent closure of Chiasso this year, Finkelstein and Inmod.com co-founder Casey Choron acquired the Chiasso trademark and Web site URL from Chiasso Acquisitions.
"We did so to honor the Chiasso identity and its customers because it's our wish to carry on their tradition of providing them with stylish design at great prices, backed by excellent customer service and an impeccable reputation, which are core values of the Inmod brand," Choron said.
While the Chiasso online store has gone off-line, the Web address is still active and now forwards to Inmod, onto a page providing Chiasso customers with a welcome, and an introductory discount. Details will be announced in the third quarter 2013 on how the Chiasso brand will be integrated or re-established.
Inmod's focus is on modern furniture and dÃ©cor. The online retailer has been recognized by Inc. http://www.inc.com/ magazine's 500|5000 list as one of the fastest growing privately held companies for two consecutive years.