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Sears Canada Opens New Hometown Store Design

By Home Furnishings Business in Furniture Retailing on May 17, 2013

Retail Sears Canada (TSX: SCC) has unveiled its latest Hometown concept store in Orillia, with a 25,000 square-foot location, the largest independently owned and operated Sears location in Canada.

Sears Hometown stores, the company's dealer network of independent owners in smaller markets, offer a broad assortment of major appliances, mattresses, furniture, fitness and seasonal goods such as barbecues, patio furniture and outdoor power equipment such as tractors, lawnmowers and snowblowers.

The new store incorporates an updated visual presentation, less clutter and a wider selection of merchandise offerings at everyday low prices. To broaden its reach with customers, the store carries a large selection of Sears Whole Home furniture and mattresses to complement the assortment of home and hardline products.

The company has renewed its focus to promote its catalog and online merchandise pick-up desk with improved signage and marketing to drive revenue. The merchandise pick-up desk gives customers easy access to Sears Canada's multi-channel shopping and gives them the opportunity to order an array of Sears products not typically found in Hometown stores.

The new store is owned by Martin, Angela, Grant and April Russell. The Russells are hosting a ribbon-cutting today at the store and tomorrow will have a variety of consumer events. Sears Canada will make a $1,000 donation to Eat Well to Excel, the store's local community partner than provides a nutrition program for school-age children in Simcoe County.

"The opening of the Sears Hometown store in Orillia is another important milestone in our three-year transformation," said Calvin McDonald, president and CEO of Sears Canada. "The changes we are making to our Hometown stores coupled with our renewed commitment to customer service, 90-day Price Protection on big ticket items and 365-day mattress guarantee, Orillia and surrounding area customers will have a Sears experience like no other in the country."

McDonald said the company will continue to invest in the Hometown store channel by opening additional stores and refreshing existing stores later this year


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