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Pure Latexbliss Announces "Cruise for Bliss" Winners
By Home Furnishings Business in Bedding on May 15, 2013
Luxury mattress brand Pure Latexbliss has named winners of its online "Learn and Earn" program's "Cruise for Bliss."
Since its launch in August, the Learn and Earn program, designed to educate and inspire retail sales associates to live latex, has seen RSAs qualifying for more than 800 awards.
The winners are: Kyle Laudone, and Russell Edwards, both of Bed Pros in Tampan and Clearwater, Fla.; Kyle Zerbe of K.W. Smith Furniture & Mattress in Lafayette, La.; Glen Doering of Mattress Land in Visalia, Calif.; and Sandie Czarnick of Amish Furniture Outlet in Grand Island, Neb.
Learn and Earn, designed in collaboration with Incentive Team, is an online training portal featuring a series of short videos that works to educate RSAs on Pure LatexBLISS key messaging and branding, along with the product benefits of latex. Following each video, participants complete a quiz on the content covered and collect points that are then redeemed for prizes including electronics, jewelry and the top ticket item cruises.
The Learn and Earn system provides incentives for RSAs to improve their work and really shine in the field, said Atlanta-based Pure Latexbliss President Kurt Ling. Since the training program was implemented, weve seen a clear increase in product sales and the number of RSAs cashing in for high-level prizes proves their passion and enthusiasm for success.