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Pure Latexbliss Announces "Cruise for Bliss" Winners

By Home Furnishings Business in Bedding on May 15, 2013

Luxury mattress brand Pure Latexbliss has named winners of its online "Learn and Earn" program's "Cruise for Bliss."

Since its launch in August, the €œLearn and Earn€ program, designed to educate and inspire retail sales associates to €œlive latex,€ has seen RSAs qualifying for more than 800 awards.

The winners are: Kyle Laudone, and Russell Edwards, both of Bed Pros in Tampan and Clearwater, Fla.; Kyle Zerbe of K.W. Smith Furniture & Mattress in Lafayette, La.; Glen Doering of Mattress Land in Visalia, Calif.; and Sandie Czarnick of Amish Furniture Outlet in Grand Island, Neb.

Learn and Earn, designed in collaboration with Incentive Team, is an online training portal featuring a series of short videos that works to educate RSAs on Pure LatexBLISS key messaging and branding, along with the product benefits of latex. Following each video, participants complete a quiz on the content covered and collect points that are then redeemed for prizes including electronics, jewelry and €“ the top ticket item €“ cruises.

€œThe Learn and Earn system provides incentives for RSAs to improve their work and really shine in the field,€ said Atlanta-based Pure Latexbliss President Kurt Ling. €œSince the training program was implemented, we€™ve seen a clear increase in product sales €“ and the number of RSAs cashing in for high-level prizes proves their passion and enthusiasm for success.€

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