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Theodore Alexander Opens Stores in China
By Home Furnishings Business in Store Openings on May 15, 2013
Luxury furniture vendor Theodore Alexander has opened five new retail stores in China and plans an additional 12 stores there by the end of 2013.
Theodore Alexander opened its first two retail spaces in Shanghai in late 2012; and the Guangzhou and Beijing stores in January 2013. Each store ranges from 3,000 to 9,000 square feet and includes furniture, lighting and accessories from all Theodore Alexander brands. Created to cater to an affluent, sophisticated clientele, each location has design experts on staff to work closely to assist customers.
The furnitures finishes, fabrics and design elements are specially selected to complement the cultural aesthetic for that store's geographic area. The stores are designed and displayed to reflect the current buying trends of each region.
Our exceptional growth in the Chinese market has been the catalyst for our expanded retail presence, said Harvey Dondero, CEO of Theodore Alexander, which is based in Ho Chi Minh City, Vietnam. As we are one of the largest furniture manufacturers in Southeast Asia, it makes sense to continue our eastern expansion.