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Interzum 2013 Kicks Off in Cologne

By Aggregated Content in Markets on May 14, 2013 from

With more than 70 percent of visitors coming from abroad, interzum is a trade  show that combines a strongly international feel with a unique breadth and depth of offerings.

In order to make it easier for visitors - and particularly foreign guests - to navigate the exhibition, Koelnmesse has developed the "Follow the red line" concept. This "red line" runs through  the entire exhibition site, enabling visitors to view all exhibition segments  and special areas in a systematic way: ideal for a compact and comprehensive overview of the industry.

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