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Wright Global Graphics Launches In-Store Technology
By Home Furnishings Business in Advertising on May 14, 2013
Wright Global Graphic Solutions has launched its RetaiLive program for in-store branding and marketing materials.
RetaiLive is an interactive sales tool that retail sales associates can use to transform point-of-purchase materials into virtual data bases of educational information.
Using image recognition technology, the RetaiLive app allows a consumer to seamlessly download a companys chosen interactive content--such as videos, product demonstrations and mattress features, promotional sales, etc.--directly to their smartphone, simply by hovering the device over key images on the POP materials. The information displayed is designed to assist consumers with their purchasing decision by providing product and brand information in the palm of their hands.
Recently, Thomasville, N.C.-based Wright demonstrated RetaiLive at an industry event where attendees experienced the technology firsthand. POP materials and print ads with live space images held a surprise--fun video of Wright Global Graphics Don Wright explaining the features and benefits of RetaiLive.
RetaiLive represents the future of the retail experience--and unchartered territory in the bedding industry--engaging customers with real time marketing, sales and product information, said Senior Vice President of Business Development and Chairman of the Board Don Wright. Mobile marketing has transformed the way companies build and shape brand awareness among todays consumers. Today, 70 percent of mobile searches result in some sort of consumer action. Moreover, research shows that mobile advertising, which currently runs approximately 3.6 billion interactions, will swell to a staggering 18.5 billion interactions by 2015. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience.
RetaiLive is available for download on Android and iPhone devices through the iTunes App Store and Google Play.