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Pure Latexbliss Joins Slavery Awareness Campaign
By Home Furnishings Business in Community/Charitable Support on May 9, 2013
Luxury mattress brand Pure Latexbliss has joined the End It campaign to raise awareness about modern-day slavery.
In addition prominently displaying signage outside its showroom at High Point Furniture Market, the company has added the movements logos to its Web site and will offer its retailers an opportunity to get involved, providing those that request it with posters for their showroom floors.
The goal of the End It campaign and that of Pure Latexbliss is to raise awareness that slavery still exists. The campaigns Web site, educates readers that today 27 million men, women and children are working as slaves in 161 countries, including the United States. The enslaved are forced to work in factories, quarries and brothels, victims of human trafficking. The campaign notes that one of the first steps to stopping modern-day slavery is to share the message of its existence. That prompted the campaigns creation of a Red X logo to serve as a conversation-starter, and it is quickly becoming ubiquitous with the goal of ending slavery.
When we learned about this crisis we felt compelled to act and to join the conversation. Whats unique about this movement is that were not calling for money, we want your voice instead. Raising awareness is the first step to eradicating modern day slavery, said Pure Latexbliss President Kurt Ling. We will continue to display our Red X logo at all furniture markets and were happy to create that same poster for our dealers who feel called to action. One year from now I believe well look around and see this Red X everywhere.
To join the End It movement, manufacturers and retailers can go to enditmovement.com to download a free digital tool kit that includes an action guide with logos and fact-sheets as well as files to create and print posters and educational cards.