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AHFA Marketing Meeting Set

By Home Furnishings Business in Special Events on May 7, 2013

The American Home Furnishings Alliance will hold its annual marketing meeting June 24-26 in Raleigh, N.C.

With an agenda dedicated to the home furnishings industry€™s rapidly changing marketing needs, the program is titled, €œThink Fast, Move Faster! Marketing Strategies and Tactics for Bottom-Line Results.€

A presentation of proprietary research presented by Design Research L.L.C as part of the firm€™s €œAmerican Living Survey€ will headline the event. Titled €œBeyond the Great Room,€ the presentation will offer a quantitative look at how Americans are living in the modern family room--how they use the space, how they€™ve decorated it and how they aspire to add to it in terms of function or furnishings. 

The survey will examine the colors, styles, materials and finishes consumers want in today€™s great room, and the results will be analyzed by demographics, regions, income and education.

In keeping with the €œThink Fast, Move Faster€ theme, successful social media marketing case studies will be presented, including one reviewing the multi-faceted launch of the HGTV Home Furniture brand at Gallery Furniture in Houston. 

Additional sessions offer management tips for making the most of personality differences in the workplace and the role of marketing in achieving business goals.

The meeting will be held at the Raleigh North Hills Renaissance Hotel, beginning with an opening reception and group dinner Monday, June 24. The business program will run 8 a.m.--5 p.m. on Tuesday, June 25; and conclude with a half-day program on Wednesday morning, June 26.

Registration is $599 for AHFA members and $900 for non-members. It includes the program along with dinner June 24, lunch June 25, and breakfast both June 25 and 26. An optional group Dutch dinner is planned for June 25.

Rooms at the Raleigh North Hills Renaissance are available at a group discounted rate of $169 a night prior to June 6. Contact the hotel directly for reservations at 919.571.8773. Registration for the meeting is online at under EVENTS.

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