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Jamison Releases English Garden Video
By Home Furnishings Business in Mattresses on May 6, 2013
Mattress vendor Jamison Bedding has released an educational video on the English Garden Collection it introduced at the recent High Point Market.
The new three-minute presentation, viewable here at JamisonEnglishGarden, is intended for retail sales training, in-store demonstrations and to provide information to consumers shopping online.
Our objective with this new series, which retailers immediately recognized at market, was to create a themed bed collection with quality components and extraordinary visual appeal to women, at equally attractive price points from $499 to $999, said Ken Hinman, senior vice president of sales and marketing for Jamison Bedding, Brentwood, Tenn.
The video, which describes the new components and advantages of the eight-model line, also was designed to duplicate the same peaceful mood and sense of well-being that one would experience in an authentic English Garden, Hinman said. Based on the tremendous response we received from dealers during the show, its clear we succeeded in demonstrating the many parallels of experience between a traditional English garden and the looks and feels of this highly differentiated collection.
Featuring custom botanic-patterned fabrics infused with Aloe Vera, the line incorporates three different versions of a new fabric-encased coil core called Palladian Smart Coil technology.
The wrapped coils of each unit are connected at the sides but move freely at their tops and bottoms, molding to the body to provide exceptional conformance. The different Palladian Smart Coil units are designed to deliver extra firmness, added height or zoned comfort and support. The majority of the units are foam-encased.
The collections comfort layers include varying densities and combinations of premium foams, Jamisons JGel memory foam, plus fiber and cotton-poly layersall of which promote the beds contouring yet supportive feels.
Exclusive fabrics for the line depict an artists canvas of Limon Green and Nautic Blue flowers modeled after popular English botanicals like Hydrangeas, Wisteria and Irises.
The film also describes the new Jamison TruBalance foundation, which will be featured under all products this year, and emphasizes the new point-of-purchase program for the collection.
In-store elements include headboards with latticework and flowers; ceiling banners and framed art, plus stepping stone and ivy appliquesall intended to add excitement to the sales floor and to replicate the garden experience.
Top-of-bed dressings feature superimposed photography of compelling English garden scenes.