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Katie Hatch Joins LightHeaded

By Home Furnishings Business in Executive Changes on May 1, 2013

Industry veteran Katie Hatch has been named chief intuition officer for LightHeaded, a Park City, Utah-based bed manufacturer.

In her new role, Hatch will lead the company's strategic merchandising and product development. She has been working with the company informally for the last eight months, according to Dennis Forchic, CEO and president.

"She brings to our team 20 years of experience in furniture design, global sourcing, and merchandising," he said.

Lightheaded offers beds that feature headboards with LED technology that allow children (and parents) to change out the imagery as children grow and interests change.

The company's first collection of beds include a sleigh bed, a Shaker design, a transitional look and a more modern design. All the beds are solid wood and wood veneers and coordinate with traditional or transitional homes.

Hatch is based in Santa Barbara, Calif., where she is the principal of Katie Hatch Design, a home furnishings product development company. In addition to product design, she specializes in trend forecasting, strategic merchandising, and global sourcing.

LightHeaded was started in 2011 in a garage. Shortly after its start, Forchic acquired the company and technology. In 2012, he partnered with Lifetime Products in Salt Lake City.



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