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Comfort Solutions Enters New Market Segment with Flare
April 29,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on April 30, 2013
Comfort Solutions is taking its new Flare mattress to a new market segment, U.S. firefighters and emergency service responders.
Comfort Solutions, Willowbrook, Ill., took the Flare mattress to the FDIC 2013 convention in Indianapolis, the worlds largest firefighter training conference and exhibition. At the April 22-27 show, Comfort Solutions presented two King Koil Extended Life models in twin XL sizesone in the new Flare design and the other in a conventional mattress configuration for comparison.
In twin size, the Flare mattress provides 15 percent more sleeping space than the twins firefighters and EMS responders typically sleep on, and without replacing existing bed frames or taking up extra space.
Because emergency organizations usually use smaller mattresses to conserve space in sleeping quarters, we can think of few other professions or situations where the addition of as much as a half-foot of side-to-side space for an adult would be more needed or welcomed, said Brandon Dunn, who is company vice president of business development and a volunteer firefighter for 16 years.
Dunn, who will help represent Comfort Solutions at the FDIC 2013 convention, also was present for the donation late last month of new King Koil Extended Life Flare mattresses to the Mebane, N.C. fire department where he volunteers.
Replacing mattresses that were up to 20-years-old, the new twin XL Flare models will accommodate the departments staff of 15 career and 40 volunteer firefighters who serve the communitys 20,000 residents.