Art Van Furniture Officially in Flooring Business

April 28, 2013  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on April 29, 2013

Michigan furniture retailer Art Van Furniture is officially in the floor covering business with Art Van World of Floors.

For the past two years World of Floors has been operating as a store within a store inside 16 Art Van locations throughout Metro Detroit. As of today, Art Van and World of Floors have taken this relationship to a new level and have become partners. Going forward, World of Floors is now Art Van World of Floors. Emil Pedick, founder of World of Floors, will remain CEO and president of the new entity.

"This is a logical co-branding evolution already in place," says Art Van Elslander, founder and chairman of Art Van Furniture, Warren, Mich. "This new partnership will now form a powerhouse brand combination offering consumers the best place to furnish their home all under one roof."

"As partners, we can now take advantage of Art Van's dominant marketing efforts, to grow sales in-store, at home and online," Pedick said. "This is a win for Art Van Furniture and World of Floors, but most importantly for Michigan consumers."

The 16 World of Floor stores inside Art Van plus two freestanding stores in Metro Detroit employ 60 associates. For more information please visit .

Art Van Furniture operates 36 stores throughout Michigan, a full service e-commerce Web site, plus eight freestanding Art Van PureSleep bedding stores in Ann Arbor, Brighton, Canton, Kalamazoo, New Hudson, Rochester Hills, Sterling Heights and Troy, Mich.